The Future Is Cheap: Why the best opportunities look ridiculous at first
Buying the future is usually cheaper than you think. Alexander Graham Bell tried to sell the telephone to Western Union
Newsletter
The full archive of my newsletter, covering psychology, philosophy, business and culture. Every post features a photo from my travels.
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Prepare for the worst
Every champion knows the taste of defeat. What separates the greats, however, isn't just how good they are
The Problem with Scooby Snacks: Why a dog biscuit tastes fine until you read the label
Labels can shape our perception and subjective experience of objective realities. Alfred Korzybski, a Polish-American thinker, once illustrated this
Call your shot
I’m stealing a phrase from Dr. Julie Gurner - “Crown Yourself”. Decide who you want to be and claim it
The Trap of a Good Puzzle: When solving becomes the problem
The problem with trying to optimise for certain things is that the more data points you collect, the more complex
Get in the Film Room: Why athletes review tape and you should too
Not enough people watch game tape. I’m always surprised when I hear podcasters say they don’t listen back
Find the right fuel
Marvin Gaye wrote one of the best albums of all time (Here, my dear) because of child support disputes. During
Totems and Earth Wires: How to tell real life from the internet's version of it
Twitter, Reddit, Facebook—each is a window into an epidemic of untouched grass. Every day people fill their minds with
The Trap of Nickel Coke
The President of Coca-Cola tried to get two lawyers out of his office and ended up having to sell
Elon's Fence vs Chesterton's Fence
We often overlook the power of questioning the status quo. There’s a concept I’ve been pondering: Elon’s
The Ladder of Mastery: Learn the rules, break the rules, forget the rules
Have you ever felt trapped by numbers? Metrics that at one point tracked success can begin to dictate it, chaining
The Marty McFly Effect: Why you can't reverse-engineer someone else's success
I’ve noticed that when you ask successful people what advice they might give to a young person trying to
