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David Elikwu

Why we copy

Ever notice how you slowly start talking and acting more like the people you spend the most time with? This phenomenon, known as "behavioural contagion,” can shape our actions and habits in powerful ways. But why do we feel the urge to copy others? One theory is the chameleon...

David Elikwu

The cost of the status quo

Staying right where you are isn't free. It's easy to think of the status quo as a passive force, something that simply exists without our intervention. But the truth is, maintaining the status quo requires active effort. Culture and tradition don't persist on their...

David Elikwu

Chop wood, carry water

Have you ever heard the saying "Do what you love and you'll never work a day in your life"? It's a nice sentiment, but it's not necessarily true. The key to finding fulfilment in your work may be less to do with...

David Elikwu

67: Not all that glitters 🪩

In one morning I came across three stories that made me think twice about the ‘metaverse’. It’s not some abstract future dystopia—it’s already here. Many of us already inhabit mini-metaverses full of personalised algorithms, and few of us are ready to take off the headset. The first...

David Elikwu

65: What you want for dinner 🍽

How often do you revisit ideas you believe to be common sense? When thinking of possible ways we could develop our thinking or improve our lives we naturally gravitate to new ideas instead of investigating existing patterns. When you start thinking from first principles, a lot of things you might...

David Elikwu

53: Well Done

If nobody has told you this already, well done. I won't go as far as to say congratulations, but seriously, give yourself a pat on the back. Well done. In the past two years you have been tried and tested; pulled and stretched. If you're reading...

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