Great work doesn’t have to be a wrestling match against your own brain. What if it was more akin to a leisurely stroll?

We often subscribe to a popular narrative of great struggle preceding great achievements, as though strife is a necessary ingredient in the recipe for brilliance. But this doesn't have to be the case. Some of the most creative and prolific individuals in history have perfected the art of 'effortless effort'.

Think about the simple act of walking. Ever wondered why you often get your best ideas while strolling through the park or wandering to the corner shop? This isn’t just a coincidence.

Neuroscience reveals that walking triggers the brain's 'diffuse mode' of thinking – a cognitive state where we solve problems and generate new ideas without conscious effort.

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